Stand Out at SupplySide Global with Expert AV Support

SupplySide Global isn’t just another industry trade show—it’s where ideas become products, partnerships become long-term business relationships, and conversations turn into revenue. For companies in the dietary supplement, food and beverage, personal care, and pet health markets, it’s one of the few events where the entire product development ecosystem gathers under one roof.

More than 20,000 professionals and 1,600 exhibiting companies come together to discover new ingredients, evaluate suppliers, discuss regulatory changes, and shape the future of health and nutrition. Attendees also have access to more than 135 hours of educational programming covering formulation, sourcing, regulatory compliance, market trends, and emerging technologies.

What makes SupplySide Global especially valuable is the quality of the audience. Rather than attracting casual attendees, the event draws the people who influence purchasing decisions and product innovation.

Research conducted for SupplySide Global found that 92% of attendees are involved in purchasing decisions, giving exhibitors direct access to buyers actively searching for ingredients, manufacturing partners, packaging solutions, testing services, and innovative technologies. The event is designed to shorten sales cycles by connecting exhibitors with qualified prospects who are ready to have meaningful business conversations.

The show also delivers measurable business results long after the exhibit hall closes. According to SupplySide Global’s exhibitor research, companies expect to generate an average of more than $1.2 million in revenue during the 12 months following the event, demonstrating that the value of exhibiting extends well beyond the week spent in Las Vegas.

Exhibitors consistently recognize the value of participating:

• 92% were thrilled to reconnect with customers face-to-face.
• 90% said the event delivered outstanding networking opportunities.
• 88% left with a strong, positive impression of the show.
• 84% met new prospects they wouldn’t have encountered elsewhere.

Perhaps even more important is the diversity of the people walking the aisles. Product developers, R&D teams, sourcing specialists, procurement professionals, contract manufacturers, brand managers, marketers, executives, and entrepreneurs all attend with one goal: finding partners who can help them bring better products to market faster.

Whether you’re launching a breakthrough ingredient, introducing a new manufacturing capability, or expanding into new markets, SupplySide Global provides access to decision-makers from every stage of the product development lifecycle.

Of course, opportunity alone doesn’t guarantee success. With more than 1,600 exhibitors competing for attention, it’s easy for even innovative companies to blend into the background. Visitors have hundreds of booths to explore and only a limited amount of time, making first impressions more important than ever.

That’s why successful exhibitors don’t simply rent booth space—they create memorable experiences. Dynamic LED video walls, interactive product demonstrations, immersive digital content, crystal-clear audio, and thoughtful lighting transform a standard exhibit into a destination that naturally attracts visitors, encourages longer conversations, and reinforces your brand long after attendees leave the show floor.

When every qualified conversation matters, investing in the right exhibit experience can make the difference between simply participating in SupplySide Global and maximizing the return on your exhibiting investment.

Trade show exhibits have evolved dramatically over the past decade. Today’s attendees expect immersive experiences, seamless technology, and bold visual storytelling—not bulky displays, exposed cables, or static graphics. Delivering that level of sophistication requires more than premium equipment. It requires a production partner with specialized expertise in the systems that power today’s most successful exhibits.

That’s one reason Total Show Technology (TST) is proud to be a certified beMatrix bePartner, a distinction awarded to a select group of audio visual production companies throughout the United States and Canada. The certification recognizes companies that have demonstrated extensive expertise with beMatrix’s innovative modular exhibit systems and LEDskin® technology while maintaining the technical knowledge, inventory, and experience needed to execute high-profile projects successfully.

For exhibit builders, this certification provides an added level of confidence. Rather than working with separate exhibit and AV providers that must figure out how to integrate their systems on-site, you’re partnering with a team that understands the beMatrix ecosystem from the inside out. TST’s technicians know how LEDskin panels integrate directly into beMatrix frames, how power and signal paths can be planned efficiently, and how to create clean installations that showcase your design instead of distracting from it.

That expertise becomes increasingly valuable as exhibits grow more ambitious. Large-format LED walls, digital product showcases, interactive touch displays, synchronized lighting, live presentations, and immersive content all require careful coordination between exhibit construction and audiovisual technology. A bePartner understands how these elements work together, helping eliminate many of the installation challenges that can arise when multiple vendors are trying to coordinate complex systems under tight trade show deadlines.

The technology itself offers significant advantages. Unlike traditional display solutions that often require custom fabrication or visible support structures, beMatrix LEDskin® panels integrate directly into the exhibit framework, creating sleek, nearly seamless digital surfaces that become part of the architecture itself. The result is a modern, polished appearance that allows brands to deliver stunning visual content while maintaining the clean lines today’s exhibitors demand.

Flexibility is another major advantage. Because beMatrix systems are modular, exhibits can be configured in countless ways to accommodate inline booths, island exhibits, double-deck environments, product theaters, reception areas, and branded meeting spaces. Components can often be reused across multiple events, making it easier for exhibit builders and exhibitors to refresh designs while protecting their investment.

Efficiency matters, too. Trade show schedules are notoriously demanding, with limited installation windows and little room for unexpected delays. Modular beMatrix systems can typically be assembled more quickly than many traditional custom-built structures, helping crews work efficiently while reducing installation complexity. Faster setup can translate into lower labor costs, fewer logistical headaches, and more time for testing content and fine-tuning the visitor experience before the exhibit hall opens.

TST has backed its bePartner certification with a substantial investment in LED technology, including an extensive inventory of beMatrix LEDskin® panels featuring multiple pixel pitches to accommodate a wide range of applications—from close-viewing product demonstrations to large-scale video walls designed to capture attention from across the exhibit hall. This allows clients to select the display solution that best fits their booth design, viewing distance, content strategy, and budget without compromising image quality.

Beyond the technology, working with TST means working with a local Las Vegas partner that understands the realities of exhibiting in one of the world’s busiest convention destinations. From coordinating with exhibit builders and general service contractors to supporting installation, testing, live presentations, and teardown, TST’s experienced technicians help ensure every component performs exactly as planned throughout the event.

Ultimately, a beMatrix bePartner certification represents much more than technical training. It reflects a commitment to quality, innovation, and collaboration. It means your AV production partner has invested in the knowledge, equipment, and processes needed to maximize the potential of one of the industry’s most advanced exhibit systems.

When your goal is to create an exhibit that attracts attention, engages visitors, and delivers memorable brand experiences, those details matter. By combining advanced audiovisual technology with proven beMatrix expertise, TST helps exhibit builders and exhibitors transform creative concepts into polished, high-impact environments that stand out on even the busiest trade show floor.