Every fall, the Specialty Equipment Market Association (SEMA) Show transforms Las Vegas into the epicenter of the automotive world. Known as the premier Las Vegas automotive show, SEMA draws more than 160,000 attendees, including automotive professionals, manufacturers, buyers, and enthusiasts from across the globe. It’s one of the largest trade-only events in the world, filling over a million square feet of the Las Vegas Convention Center with every imaginable facet of the automotive industry.

The event is a showcase for innovation. It’s where aftermarket parts, performance upgrades, specialty equipment, and custom builds make their debut. Industry leaders use SEMA to reveal products, set trends, and connect directly with decision-makers who are shaping the future of the automotive market.

For buyers, it’s a one-stop shop to discover the next big thing. For media, it’s a content goldmine. And for exhibitors, it’s an unparalleled opportunity to generate buzz, forge partnerships, and put their brand firmly in the spotlight.

In short, SEMA isn’t just a trade show—it’s the automotive industry’s stage. Exhibiting here signals credibility, visibility, and leadership in a market that thrives on bold ideas and breakthrough technology.

Exhibiting Isn’t Enough — at the SEMA Las Vegas Automotive Show, You Have to Stand Out

With thousands of companies showcasing their latest products and services, the scale of the Las Vegas automotive show can feel overwhelming. Established brands, industry newcomers, and innovative startups all compete for attention under one roof. For attendees, it’s a sensory overload—rows upon rows of booths, each vying to capture the curiosity of buyers, media, and industry leaders. Without a clear strategy, even the most impressive offerings can get overlooked in the noise.

That’s why standing out isn’t optional—it’s essential. Exhibitors who find ways to differentiate themselves can cut through the clutter and draw in the right audience. Whether it’s unveiling a bold new product, leveraging attention-grabbing visuals, or creating memorable experiences within the booth, the goal is the same: to rise above the competition and ensure your brand is the one people remember long after the show ends.

The Las Vegas Automotive Show Is a Must-Attend Event

For exhibitors, SEMA is more than just a trade show. It’s a launchpad for products, partnerships, and visibility. Attendees include automakers, aftermarket suppliers, industry media, and decision-makers with buying power. A great booth can capture the attention of influencers and buyers who can transform your business.

But with so many impressive exhibits competing for attention, how can your brand stand out?

At a show like SEMA, attendees are surrounded by roaring engines, gleaming chrome, and nonstop activity. Every aisle is packed with jaw-dropping cars and high-tech exhibits vying for attention. To rise above the noise, exhibitors need more than flashy displays—they need a strategy that combines creativity with technology to deliver impact.

That’s where smart AV and interactive solutions come in. Massive LED video walls can showcase product videos, highlight car features in motion, or play customer testimonials that validate brand credibility. Immersive LED lighting not only makes a booth look stunning but can be programmed to spotlight vehicles, sync with music, or change colors to build excitement. Interactive touchscreens and kiosks invite attendees to dive deeper—configuring a dream car, comparing specs, or exploring product add-ons—all while keeping them engaged longer in the booth.

And it doesn’t stop at the show floor. With live-streamed demos and presentations, exhibitors can expand their reach to audiences worldwide, capturing attention from those who can’t attend in person. When these technologies are strategically chosen and flawlessly executed, they transform a booth from a static display into a dynamic, memorable experience that resonates with attendees long after the show ends.

Why Partner with Total Show Technology

This is where Total Show Technology (TST) comes in. As Las Vegas’ leading AV production and technology partner, TST has decades of experience helping exhibitors at the Las Vegas automotive show capture attention from across the trade show floor.

We don’t just set up equipment. We collaborate with exhibit builders and exhibitors from the earliest planning stages to ensure every element of the booth works in harmony. That collaboration often begins with understanding the brand story—what message the exhibitor wants to convey, who their target audience is, and what kind of impression they want attendees to walk away with.

From there, we look at booth design and layout. We work side by side with exhibit builders to identify the best placements for video walls, lighting, and interactive technology so that traffic flow is optimized and sightlines are maximized. We help decide whether a towering LED wall should draw visitors from across the hall, whether a product demo area should have directional sound to keep conversations focused, or whether lighting should shift to spotlight new product reveals.

We also factor in the human experience. How will attendees interact with the space? What touchpoints will keep them engaged? How can we create a journey that moves people naturally from one area of the booth to the next? Our team integrates AV technology to enhance—not overwhelm—these experiences, ensuring that everything feels intentional and connected to the brand’s goals.

Finally, we test, rehearse, and fine-tune. We make sure every cue is seamless, every transition smooth, and every piece of technology reliable. This collaborative approach turns a booth into more than a display—it becomes a strategic storytelling environment that drives meaningful engagement and lasting impact.

Our services include:

• LED walls and video displays for high-impact visuals

• Lighting design that makes your booth pop from every angle

• Audio systems that ensure your message is heard clearly

• Interactive technologies that pull attendees into your story

• Pre-show testing and rehearsal so every detail is dialed in before doors open

From small activations to large, high-tech booths, TST knows how to bring the wow factor to SEMA and other trade shows. While we’re based in Las Vegas and know the city’s venues and logistics inside and out, our work doesn’t stop at the Nevada state line. We travel with our clients to ensure they receive the same level of expert support no matter where their shows take them—across the country or around the globe.

This consistency is a game-changer for both exhibit builders and their exhibitor clients. Instead of working with a different AV company in every city, they can rely on one trusted partner that already knows their booth design, understands their goals, and has proven systems in place. That familiarity translates into smoother setups, fewer surprises, and stronger results on show day. With TST by their side, clients gain peace of mind knowing they’ll have a reliable team that’s invested in their success wherever they choose to exhibit.

Make Your Mark and Elevate Your Brand at SEMA, the Las Vegas Automotive Show

Exhibiting at the SEMA is a major investment. Don’t leave your success to chance. With Total Show Technology as your partner, you can ensure your booth commands attention, delivers your brand story, and drives meaningful connections with buyers and decision-makers.

Together, we’ll build an experience that keeps the spotlight firmly on your brand.