How to Stand Out at the CHAMPS Trade Show with Cutting-Edge AV Support

Every year, the CHAMPS trade show brings thousands of professionals together at some of the country’s most iconic venues, including the Las Vegas Convention Center, Chicago, and Atlantic City. Since its founding in 1999, CHAMPS has grown into one of the largest and most influential gatherings in the counterculture industry.

The event showcases hundreds of exhibitors, ranging from glass artists and CBD innovators to vaping companies and smoking accessory manufacturers. For many, CHAMPS is more than just a trade show—it’s the marketplace where new products launch, industry trends take shape, and critical business partnerships are formed.

With such a diverse and competitive environment, standing out isn’t optional—it’s the difference between fading into the background and creating a brand moment that attendees remember.

Why Exhibit at CHAMPS?

The counterculture industry is experiencing explosive growth, from vaping and CBD products to glass art and innovative smoking accessories. With so many brands competing for attention, the CHAMPS trade show has become the ultimate stage to showcase what’s new, what’s next, and who’s leading the way. Exhibiting here means placing your brand in front of thousands of the industry’s most influential retailers, wholesalers, distributors, and buyers—all gathered in one place with purchasing power and intent.

Each year, CHAMPS events attract tens of thousands of attendees and feature hundreds of exhibitors representing every corner of the counterculture market. From Las Vegas to Chicago to Atlantic City, the shows provide exhibitors with unmatched opportunities to showcase products, meet decision-makers, and gain visibility in a competitive industry.

For exhibitors, CHAMPS offers:

• Direct access to decision-makers across the global counterculture supply chain.

• Opportunities to launch and highlight innovation in vaping, CBD, glass art, and accessories.

• Face-to-face networking with buyers, distributors, and media representatives who can amplify your brand.

• High visibility in one of the most respected and influential trade shows in the sector.

But visibility doesn’t equal impact. With aisles packed full of booths, music, visuals, and activity, it’s all too easy for even strong brands to get lost in the crowd. That’s why success at CHAMPS isn’t just about showing up—it’s about showing up strategically. To cut through the noise, you need an exhibit that not only attracts traffic but also delivers an immersive brand experience. That’s where the right AV partner turns opportunity into measurable results.

TST’s Work at CHAMPS: A Real-World Example

TST has partnered with Las Vegas Expo (LVE) to support Demand Vape at CHAMPS EXPO in Las Vegas. The client’s goal was simple but ambitious: build a booth anchored by a Vegas exhibit LED wall that would dominate the show floor, promote their brand, and expand their market reach in a crowded industry.

TST delivered. We deployed a 160-tile 2.5mm beMatrix LEDskin® video wall framed within the beMatrix modular system. Measuring 52 feet wide by 8 feet high, it was the largest LED wall—and most impactful exhibit—on the entire CHAMPS floor.

To maximize creative flexibility, we paired the LEDskin wall with Novastar’s NovaPro UHD Jr powered by a Mac Studio server. This setup allowed us to split visuals across multiple sections or create a single massive canvas, depending on the content. The result? A versatile and visually stunning booth that delivered the “wow factor” our client was looking for.

The project is a strong example of how AV technology—paired with the right design expertise—can transform a booth into the highlight of the show.

Why Technology Matters at CHAMPS

With hundreds of booths competing for attention, exhibitors need more than graphics and product samples. Strategically chosen AV technology elevates the booth experience and ensures attendees stop, engage, and remember.

• LED walls and video displays create cinematic product storytelling and oversized branding.

• Custom lighting makes products pop and draws visitors from across the show floor.

• Audio systems cut through the noise of a busy trade show hall.

• Interactive kiosks give attendees a reason to stay longer and explore.

• Live streaming extends a booth’s reach far beyond Las Vegas, generating buzz across digital channels.

At CHAMPS, technology doesn’t just attract attention—it builds credibility, tells a story, and positions exhibitors as industry leaders.

The TST Advantage at the CHAMPS Trade Show

TST is more than an AV rental company—we’re a strategic partner dedicated to helping exhibitors shine at high-stakes events like the CHAMPS trade show. In an environment where every brand is competing for the same audience, we ensure your booth doesn’t just attract attention—it creates a lasting impression.

From the earliest planning phases, we collaborate closely with exhibit builders and exhibitors to align AV strategies with booth design, traffic flow, and brand goals. By asking the right questions up front—What story do you want to tell? How should attendees move through your space? Where should the “wow moments” happen?—we help transform a booth into a branded experience that resonates.

Our process includes:

• LED walls and video displays that deliver high-impact visuals, product storytelling, and oversized branding.

• Lighting design that highlights products, builds atmosphere, and draws visitors from across the show floor.

• Audio systems engineered for clarity, ensuring your message cuts through the noise of a bustling hall.

• Interactive technology such as kiosks, touchscreens, and live demos that keep attendees engaged longer.

• Pre-show testing and rehearsals to eliminate surprises and ensure flawless execution when the doors open.

And while CHAMPS is rooted in Las Vegas, our support extends far beyond. TST travels nationwide with clients, providing the same trusted expertise and reliable service at every event. That consistency means you don’t have to juggle different AV vendors in different cities—you gain one experienced partner who already knows your brand, your booth, and your goals.

With TST by your side, your exhibit isn’t just a booth—it’s a destination that drives engagement, builds credibility, and sets your brand apart at CHAMPS.

Why LED Walls Are a Must-Have at Trade Shows

At today’s trade shows, LED walls are no longer optional—they’re essential. With hundreds of exhibitors competing for attention, static signage and small monitors simply don’t cut it. LED walls provide the scale, clarity, and flexibility to showcase products in motion, stream live demos, and deliver bold branding that’s visible from across the show floor. They transform booths from simple displays into immersive destinations that capture attention and keep attendees engaged.

What makes this technology even more impactful is how it’s managed. Total Show Technology’s AVIXA-trained technicians bring the expertise to design, install, and run LED wall systems flawlessly. Their training ensures every display is optimized for brightness, color, and resolution, and that content transitions are seamless. With the right team behind the technology, exhibitors get not just a stunning visual centerpiece but a reliable system that elevates their brand and eliminates show-day stress.

Make Your Mark at the CHAMPS Trade Show

Exhibiting at the CHAMPS trade show is a major investment—and your booth is your most powerful opportunity to showcase your brand. Don’t let it get lost in the noise.

With Total Show Technology as your partner, you’ll gain more than equipment—you’ll have a team dedicated to creating immersive experiences that captivate audiences and deliver results.

Ready to elevate your presence at CHAMPS? Let’s talk about how TST can help you stand out.