SuperZoo 2025
Each year, TST provides AV production support for our exhibit house clients at shows around the country like SUPERZOO 2025.
Established by the World Pet Association, SUPERZOO has made the Trade Show Executive “Gold 100” list for the past 10 years, ranking as one of the 100 largest trade shows. Each year, SUPERZOO has approximately 9,800 attendees, including 3,200 buying companies and 1,040 international buyers. Of these attendees, roughly 48% have an annual purchasing budget of more than $100,000. The exhibitor count each year tops 1,200.
SUPERZOO 2025 Booth Tips
Standing out at a high-profile trade show like SUPERZOO 2025 requires a strategic approach to attract and engage attendees. Using an LED wall in your trade show booth can be a game-changer, offering dynamic visuals that attract attention and engage attendees.
Here are some expert tips to make the most out of your trade show experience:
Booth Design and Layout
To stand out at a competitive show like SUPERZOO, it’s essential to create a booth that not only looks great but also draws people in and keeps them engaged. Start with eye-catching design — bold colors, clear signage, and unique structural elements can help your booth pop on a crowded show floor.
Visual appeal is the first step to attracting attention, but the real magic happens when visitors step inside. Incorporate interactive elements like touchscreen displays, product demos, or even VR experiences to invite deeper engagement and make your brand memorable.
Finally, don’t underestimate the power of comfort. A booth with welcoming lounge areas, thoughtful lighting, and friendly staff creates a space where attendees want to linger, talk, and learn more. The combination of visual impact, hands-on interaction, and a warm, approachable atmosphere can turn casual visitors into serious leads.
Attendee Engagement
At SUPERZOO 2025, engagement is everything — and there’s no better way to captivate your audience than with live demonstrations. Showcasing your products in action not only draws a crowd but also helps attendees understand their value through hands-on, real-time experiences.
To keep the energy high and traffic flowing, consider incorporating giveaways or contests that encourage participation and generate buzz around your booth. Everyone loves the chance to win something — especially when it’s relevant, creative, and fun. And in the pet industry, product samples are a must. Allowing buyers to touch, smell, or test your products gives them a personal connection that can’t be replicated online.
Whether it’s a new pet treat, grooming tool, or accessory, tangible experiences help build trust and create lasting impressions that convert into sales.
Marketing and Promotion
To maximize your presence at SUPERZOO, consider running unique promotions that offer exclusive show-only specials or discounts. Limited-time deals create urgency and give attendees a compelling reason to stop by your booth — and buy.
At the same time, amplify your presence beyond the show floor through real-time social media engagement. Share behind-the-scenes moments, booth highlights, and product features via Instagram Stories, X (formerly Twitter), LinkedIn, and Facebook. Use event hashtags to join the conversation and drive more traffic to your space.
Finally, don’t go it alone — strategic partnerships with influencers, media outlets, or even fellow exhibitors can significantly expand your reach. Cross-promotions, co-hosted giveaways, and collaborative content can help you tap into new audiences and create buzz that carries beyond the show.
Next-Generation AV Technology
Technology can elevate your trade show strategy from good to unforgettable. Start by using lead retrieval systems that digitally capture and organize attendee information in real time. These tools streamline follow-up and ensure no valuable connection slips through the cracks.
For brands looking to make a lasting impression, integrating virtual reality (VR) or augmented reality (AR) can create immersive, high-impact experiences that engage the senses and set your booth apart. Whether it’s a virtual product tour or an AR-enhanced demonstration, these tools turn passive observers into active participants.
You can also consider developing a dedicated mobile app to give attendees easy access to your product catalog, schedule of demos, exclusive content, or even gamified booth activities. Combining smart tech with compelling design helps your brand stay top-of-mind long after the show ends.
Unique Experiences
A creative approach to booth design can dramatically increase your visibility and foot traffic. Start by developing a themed booth that aligns with your brand and grabs attention from across the show floor. Whether it’s inspired by your product line, your company mission, or a fun pop-culture reference, a cohesive theme creates an immersive experience that stands out.
To deepen engagement, consider offering interactive workshops or mini-seminars right at your booth. These bite-sized learning sessions provide real value to attendees and position your brand as a trusted expert in the field.
To keep the energy high and the crowds coming, add a dose of fun with live entertainment — from magicians and musicians to pet performers or brand mascots. A lively atmosphere draws people in, encourages them to stay longer, and makes your booth the one everyone talks about.
10 Additional Ways to Stand Out at SUPERZOO 2025
By following these additional tips, you can effectively use an LED wall in your SUPERZOO 2025 booth to create a captivating and interactive experience, enhancing visibility and engagement with your target audience.
Where the Pet Industry Comes to Play — and Do Serious Business
What happens when you bring together 18,000+ pet industry professionals, 1,200+ exhibitors, and 350,000+ square feet of floor space packed with innovation? You get SUPERZOO — the #1 pet product marketplace in North Americaand a must-attend event for anyone looking to make waves in the pet retail world.
Presented by the World Pet Association (WPA) and celebrating 75 years as the industry’s premier event, SUPERZOO 2025 continues its legacy of helping brands launch, grow, and connect. With 84 countries represented and over 3,800 buying companies in attendance, this show combines global reach with real buying power — more than 50% of attendees have $100K+ annual purchasing budgets.
Named to Trade Show Executive’s Fastest Growing 50, Gold 100, and TSNN’s Top 25, SUPERZOO isn’t just another trade show — it’s where the future of pet retail is unveiled. From 82 emerging brands to 1,100+ new product launches, this is the place where brands make their mark and buyers get ahead.
About SUPERZOO 2025
SUPERZOO is the most-attended pet industry trade show in North America. It was established by World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn, and do business. Since that time, the show has continued to grow—and it now has more buyers and education hours than any other industry event on the continent.
With its rich education offerings, easy-to-shop show floor and energizing, and fun-filled atmosphere, SUPERZOO has earned its reputation as North America’s premier pet retail event. It’s the industry’s most productive and vibrant trade show of the year.
By implementing the strategies above, you can create a memorable and impactful presence at SUPERZOO 2025 or any other high-profile trade show, ensuring that you attract and engage your target audience effectively.
As the exhibitors at SUPERZOO can attest, there is a huge advantage to being able to engage with people directly about their brands. There’s no substitute for conducting business in person and connecting face to face with potential licensing partners.
Our clients know that it’s easy for exhibits to be overlooked on a crowded trade show floor. That’s why they ask us to travel with them to support their shows throughout the Pacific Southwest and nationwide. They recognize the importance of standing out from the pack, and they choose to work with TST and our highly skilled exhibit builder partners to make sure their exhibits capture attention from across the floor.
Let’s Build an Experience
Exhibiting at SUPERZOO? Make your booth impossible to miss. Total Show Technology provides LED walls, lighting, audio, and full AV support to help pet brands stand out on one of the most competitive floors in the industry.
TST is the total show production solution for anyone who hosts, plans, manages, or produces trade shows, conferences, and nightclub live events. Our services include audio, video, LED walls, lighting, staging, computer services, AV gear and laptop rentals, and labor sourcing.
In the ever-changing event industry, what you know and who you know are everything. We know all the venues and shows in Las Vegas — inside and out. In an industry where almost anything can go wrong, we make sure everything goes right.
Ready to make a lasting impression? Let’s have a conversation.
