NADA Show 2026
Total Show Technology provides AV production technology, expert staffing, and support for exhibit builders and exhibitors at NADA Show 2026.
TST Provides NADA Show AV Support
Each year, Total Show Technology supports the National Auto Dealers Association (NADA) Show. It’s the auto industry event of the year. We handle several large LED wall projects for high-profile exhibit houses and their clients. The exhibits capture attention from across the trade show floor.
Capturing Attention: The Role of AV Technology
In a bustling trade show environment like NADA, the ability to capture attention from across the room is critical. Advanced AV solutions such as high-definition LED video walls, interactive touchscreens, and dynamic lighting systems can serve as a magnet, drawing attendees to a booth with compelling visuals and immersive experiences. Bright, large-format displays showcasing eye-catching content like product demonstrations, promotional videos, or live social media feeds can create a visual anchor that stands out in a crowded exhibition hall.
Sound design is also an often-underestimated aspect of AV technology. Directional audio systems and high-quality speakers can deliver clear, targeted messages that cut through the noise of the trade show floor. Whether it’s a product launch, a live Q&A session, or a presentation by an industry thought leader, strategically placed audio systems ensure that key messages are heard without contributing to the overall noise level of the environment.
In addition, a well-designed AV setup can enhance brand storytelling. Exhibitors can use technology like projection mapping to transform their booth into a visually stunning and dynamic space, turning ordinary surfaces into animated displays that bring their brand to life. By combining video, sound, and interactivity, exhibitors create a multi-sensory experience that grabs attention AND leaves a lasting impression.
Engaging Attendees Through Technology
At NADA Show 2026, engaging attendees is just as important as attracting them to the booth. With thousands of exhibitors competing for attention, the most successful booths are those that transform passive visitors into active participants. Today’s interactive AV technologies make it possible to create meaningful, personalized interactions that leave a lasting impression and foster stronger connections with potential clients.
Touchscreens, interactive kiosks, and large-format LED displays give attendees an intuitive way to explore product catalogs, configure vehicles, or dive into detailed specifications at their own pace. These tools empower visitors to guide their own learning process, increasing the likelihood that they’ll remember key features and return for deeper conversations. For automotive exhibitors, interactive product builders or dealership workflow demos can be especially impactful.
Immersive technologies such as augmented reality (AR) and virtual reality (VR) take engagement even further. AR overlays can show how new features enhance a vehicle’s performance or appearance, while VR experiences can transport visitors into test drives, service bays, or full dealership environments. These simulations provide a visceral, memorable experience that traditional displays simply can’t match—an invaluable advantage on a busy show floor.
Live streaming and on-demand video content also play a major role in enhancing engagement. Exhibitors can host live product demonstrations, Q&A sessions, or expert interviews directly within their booth—and broadcast them simultaneously to online audiences. This hybrid approach extends reach beyond the physical event and enables exhibitors to repurpose content for marketing campaigns long after NADA Show 2026 concludes.
Dynamic digital signage is another effective engagement tool. Real-time metrics, personalized content playlists, interactive games, and social media walls showcasing attendee posts all help create an energetic, interactive environment. These elements encourage visitors not just to stop by, but to stay—boosting dwell time, increasing lead opportunities, and elevating the overall perceived value of the booth.
When used strategically, technology becomes more than a visual enhancement—it becomes the engine that drives deeper engagement, better education, and more meaningful conversations at NADA Show 2026.
The Value of Expert Staffing at NADA Show 2026
While advanced AV technology is essential for creating a standout presence at NADA Show 2026, its true impact depends on the expertise behind it. Even the most sophisticated LED walls, interactive displays, and audio systems require skilled professionals who understand how to deploy them effectively in a fast-paced, high-pressure environment like the NADA Show. Expert AV staffing ensures that every element is installed correctly, calibrated for the venue, and fully optimized before attendees arrive.
Experienced technicians play a critical role throughout the event. They manage real-time adjustments, troubleshoot unexpected issues, and ensure seamless transitions between presentations, demos, and product spotlights. Instead of worrying about content playback glitches, audio inconsistencies, or display compatibility, exhibitors can stay focused on high-value interactions—connecting with attendees, demonstrating new solutions, and capturing leads.
Working with AVIXA-trained and CTS-certified technicians adds another layer of reliability and professionalism to an exhibitor’s NADA Show 2026 presence. AVIXA’s globally recognized certification standards ensure that technicians possess deep knowledge of audio, video, networking, and system design principles—skills that directly translate into smoother booth execution.
These specialists are trained to follow industry best practices, prioritize safety, and maintain rigorous quality control throughout installation and operation. Their technical precision and problem-solving expertise help exhibitors avoid common pitfalls, reduce downtime, and ensure optimal performance across all AV components. When exhibitors partner with AVIXA-trained professionals, they gain confidence knowing their booth is backed by industry-certified talent committed to delivering exceptional results.
Expert staffing also unlocks the full potential of the exhibitor’s technology. From managing high-impact multimedia presentations to supporting live product demonstrations, skilled AV professionals help transform raw technology into a polished, memorable experience. They understand how to use lighting, sound, and visual elements to enhance storytelling and keep audiences engaged.
Beyond execution, experienced AV teams provide valuable insight into how attendees interact with booth technology. By observing traffic flow, engagement patterns, and audience reaction, they can offer data-driven recommendations for refining AV strategy at future events. This strategic perspective helps exhibitors continuously improve their approach and maximize return on investment from one NADA Show to the next.
At an event as influential as NADA Show 2026, expert staffing isn’t just an added benefit—it’s a critical factor in delivering a smooth, impactful, and high-performing booth experience.
Trusted Support for Seamless Execution
Partnering with a trusted AV provider is one of the smartest investments an exhibitor can make at NADA Show 2026, where competition for attention is fierce and every detail matters. A seasoned partner offers true end-to-end support—beginning with pre-show planning and continuing through installation, live operation, and final dismantle. The right team takes the time to fully understand an exhibitor’s goals, messaging, and desired outcomes, then recommends tailored AV solutions that elevate the booth experience while staying aligned with brand strategy and budget.
A reliable partner also handles the full spectrum of AV logistics at the NADA Show: equipment delivery, LED wall setup, audio tuning, lighting design, content playback testing, and on-site technical support throughout the event. Their presence allows exhibitors to stay focused on what they do best—building relationships, showcasing new products, and generating high-quality leads—without worrying about cables, configuration, or last-minute troubleshooting.
Trusted support goes beyond technical execution. It includes proactive problem-solving and an understanding of the fast-paced, high-stakes environment of the NADA Show. A dependable AV partner anticipates challenges before they arise, whether it’s adapting to last-minute layout changes, managing complex power requirements, or ensuring flawless content playback during peak booth traffic. This level of preparation and responsiveness ensures that the booth operates smoothly from the moment the show floor opens until the final attendee walks out.
When exhibitors know their AV is in expert hands, they can concentrate fully on creating a memorable experience that captures attention and drives ROI. At a show as important as NADA Show 2026, that peace of mind isn’t just valuable—it’s essential.
NADA Show 2026 Details
The NADA Show 2026 is one of the most influential automotive retail events in the world—a place where dealers, manufacturers, industry experts, and solution providers gather to explore the technologies and strategies that will shape the road ahead. Every year, the show delivers unparalleled opportunities to network, learn, and discover new innovations, bringing key decision-makers and exhibitors together under one roof.
At the heart of the event is the NADA Show Expo, a massive marketplace showcasing the latest products, tools, and services for every department in the dealership, from sales and service to marketing, finance, and operations. With more than 500 exhibitors offering thousands of solutions, the expo gives attendees a unique chance to compare offerings side by side, evaluate new technologies, and build relationships with trusted partners. Whether attendees are strengthening ties with current providers or scouting for new suppliers, the NADA Show Expo remains the premier destination for dealership advancement.
For exhibitors, the scale and visibility of the NADA Show make it one of the most important opportunities of the year. Standing out requires memorable engagement and seamless booth execution—making professional AV support essential for attracting traffic and delivering compelling demonstrations.
NADA Show 2026 Location: Las Vegas, Nevada
NADA Show 2026 Dates: February 3–6, 2026
TST Supports Exhibit Houses, Exhibitor Booths, and More
TST is the total show production solution for anyone who hosts, plans, manages, or produces trade shows, conferences, and nightclub live events. To support our exceptional exhibit builder partners at events like NADA Show 2023 in Dallas, NADA Show 2024 in Las Vegas, NADA Show 2025 in New Orleans, and NADA Show 2026 in Las Vegas, we provide AV production, technology, staffing, and support.
Our services include audio, video, beMatrix LED walls, lighting, staging, computers and laptops, affordable trade show WiFi, AV gear rentals, and onsite setup and staffing.
In the events industry, what you know and who you know are everything. We know the Pacific Southwest, Las Vegas, and all of the venues inside and out. We also travel with our clients wherever they go nationwide. Each year, TST travels with clients to shows around the country. Trusted support and continuity of service are critically important to many of our high-profile exhibitor clients.
In an industry where almost anything can go wrong, we make sure everything goes right.
