Global Gaming Expo – AV Strategy and Booth Design That Win Big

Global Gaming Expo is where the gaming world meets. Your booth needs bold AV strategy to rise above the noise.

 

Every fall, thousands of professionals from around the world converge on Las Vegas for the Global Gaming Expo (G2E) — the premier international event for the gaming industry. From casino operators and sports betting executives to game developers and hospitality tech providers, G2E brings together the brightest minds and boldest innovations in the business.

For companies showcasing new technologies, platforms, and products, Global Gaming Expo isn’t just a trade show — it’s a launchpad. And in a space this competitive, standing out on the trade show floor isn’t just a nice-to-have. It’s essential.

Why Global Gaming Expo Matters

Hosted annually at The Venetian Expo in Las Vegas, G2E is the largest gathering of global gaming professionals in North America, drawing over 25,000 attendees and more than 350 exhibitors. It’s where the future of gaming is unveiled — from cutting-edge slot machines and AI-driven marketing tools to loyalty platforms and cashless payment systems.

For companies in the gaming ecosystem, Global Gaming Expo is a one-stop opportunity to:

• Launch new products to a highly targeted audience
• Build relationships with decision-makers from around the globe
• Scope out competitive offerings and industry trends
• Showcase brand innovation and thought leadership

But with so many booths competing for attention, how do you make sure your space becomes a must-see destination instead of a walk-by?

That’s where smart AV strategy and expert event production come in.

Standing Out on the Show Floor: The TST Approach

At Total Show Technology (TST), we’ve been helping clients shine at Global Gaming Expo for over two decades. We know that in the gaming world, showmanship matters — but so does exceptional execution. Flashy gimmicks might get a glance, but it’s thoughtful design, immersive technology, and reliable support that keep attendees engaged and turn foot traffic into real business opportunities.

We work hand in hand with exhibit builders, creative agencies, and gaming clients to transform booths into high-impact brand experiences.

Our process is built around three key pillars:

1. Technology That Drives Interaction

An LED wall can stop traffic — but only if it’s deployed with purpose. We help clients choose the right tools for their space, audience, and message. That might include:

• High-resolution LED walls that bring game graphics, sizzle reels, and product animations to life
• Touchscreens and interactive kiosks that allow attendees to explore platforms and features on their own terms
• Immersive audio and lighting design that enhances the vibe without overwhelming the conversation
• Live streaming and hybrid options to reach remote audiences and amplify your message beyond the booth

We bring a full range of event tech options, from plug-and-play AV packages to fully customized show control systems.

2. Seamless Integration with Booth Design

Technology should never feel bolted on. That’s why we work closely with exhibit house partners to ensure that every LED panel, lighting fixture, and audio source is fully integrated into the booth’s scenic elements and traffic flow.

Whether it’s a 20×20 footprint or a massive two-story buildout, we:

• Coordinate early with designers and fabricators
• Provide CAD files and technical drawings
• Align on power needs, rigging plans, and cable runs
• Embed AV seamlessly into product displays and architectural features

When technology and design are aligned, the result is a unified experience that feels intentional and immersive.

3. Relentless Reliability: What Total Show Support Means at G2E

Trade shows are high-stakes environments where everything has to work the first time — there are no second takes. At G2E, where multimillion-dollar deals, product launches, and global brand visibility are on the line, failure simply isn’t an option.

That’s why TST doesn’t just deliver gear — we deliver peace of mind. Our total show support model is built to eliminate uncertainty, reduce risk, and give you the confidence to focus on what matters most: engaging your audience.

Here’s how we do it:

• 24/7 Availability: From the moment freight hits the dock to the final load-out, our team is on-call and on-site. Need to update content last-minute? Running into network issues during show hours? We’re there — no call center runaround, just real humans who know your show.
• Expert Onsite Technicians: Our staff includes CTS®, CTS-I®, and CTS-D® certified professionals who specialize in live event execution. Our team is trained to handle pressure, troubleshoot fast, and keep your tech performing — even under tight timelines and challenging conditions.
• Built-in Redundancy: We don’t take chances with your show. Every critical system comes with backup power, duplicate media servers, and secondary networking pathways, so even if something goes down, your audience will never know. It’s the kind of insurance policy only seasoned AV pros can offer.
• Pre-Show Testing and Rehearsals: We test every pixel, cable, and cue in advance so there are zero surprises when the doors open. That includes dry runs with client content, presenter transitions, and synced lighting/audio cues — everything needed to ensure a flawless experience.
• Local Expertise, National Reach: Based in Las Vegas, we know the G2E venue inside and out. We’ve walked the docks, worked with the union labor teams, and planned within the unique rigging and power requirements of The Venetian Expo and neighboring properties. We plan for what others might miss.

Our goal is to be the one partner you don’t have to worry about. When you work with TST, you’re not just getting a vendor — you’re gaining an extension of your own team: responsive, proactive, and fully committed to making your show a success.

Because in live event production, you don’t get points for trying — you get results for delivering. And that’s exactly what we do.

Why Gaming Brands and Exhibit Builders at Global Gaming Expo Choose TST

G2E is a high-profile opportunity to make an impression — and you only get one shot to get it right. Whether you’re showcasing the latest gaming platform, launching a new hardware product, or elevating your brand visibility, TST ensures your technology works as hard as you do.

We’re proud to be a trusted AV production partner for some of the most innovative exhibit builders and leading gaming brands in the world. Our deep experience in Las Vegas venues, from The Venetian Expo to Mandalay Bay, gives us a logistical edge that saves clients time, money, and headaches.

Global Gaming Expo Highlights

Each year, the exhibitors, including Aruze Gaming and Eclipse Gaming Systems, have the opportunity to showcase new technologies, new platforms, and new entertainment for the first time in two years. Derse, with support from Total Show Technology, once again supported the Aruze Gaming area.

Attendees explore the future of gaming from a diverse lineup of the industry’s top vendors at the G2E Expo Hall. They have the opportunity to experience new technology firsthand, including the latest concepts in sports betting and slot and gaming machines.

Attendees also gather with colleagues and build new partnerships with the global gaming community. Meetups, networking events, and interactive education sessions offer opportunities to grow industry networks and collaborate with peers.

Let’s Create a Booth That Gets People Talking

If you’re planning to exhibit at G2E, now is the time to start planning. The competition will be fierce, and expectations will be higher than ever. With TST as your AV and event technology partner, you’ll have the strategy, tools, and team to rise above the noise and deliver a booth experience that gets noticed — and remembered.

Ready to make your Global Gaming Expo booth the talk of the show? Let’s talk!

 

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Total Show Technology (TST) provides AV production, LED walls, lighting, staging, staffing, and show management for conferences, trade shows, and nightlife activations throughout Las Vegas and nationwide. We partner with exhibit builders, event agencies, and corporate clients to deliver showstopping live and hybrid experiences.

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