G2E Las Vegas: Global Gaming Expo

If you’ll be exhibiting at G2E at the Venetian Expo in Las Vegas, we should talk. Let’s build an experience!

The Global Gaming Expo (G2E) is the premier annual trade show and conference in the casino and gaming sector, convening professionals each fall in Las Vegas, Nevada. First launched in 2001 by the American Gaming Association (AGA) and organized by Reed Exhibitions, G2E has since become the largest North American event for the gaming-entertainment industry.

Held at The Venetian Expo, G2E features an extensive expo floor and a robust educational schedule. The 2025 edition marks its 25th anniversary, taking place October 6–9, with the exhibit hall open October 7–9.

G2E attracts over 25,000 gaming professionals annually, representing more than 400 exhibitors from over 120 countries and regions. Attendees include:

• Casino operators (commercial and tribal)
• Game developers and manufacturers
• Technology vendors (iGaming, sportsbook, payment systems, hospitality tech)
• Investors, regulators, consultants, and marketing experts

Many attendees are senior decision‑makers—nearly half are in upper management, and a large portion are in the late stages of purchasing decisions.

Why G2E Is So Important

The Global Gaming Expo isn’t just another trade show—it’s the heartbeat of the gaming industry, setting the tone for innovation and growth each year. Here’s why it continues to be an unmissable event for industry players worldwide:

Industry Catalyst

G2E serves as a launchpad for groundbreaking innovations that define the future of gaming. From the debut of next-generation slot machines and table game technology to advancements in cashless payments, AI-driven gaming analytics, and enhanced player loyalty solutions, the expo floor is where the industry’s most transformative ideas are revealed.

The event also fosters strategic alliances—developers, operators, and investors come together to shape new partnerships that drive market expansion and regulatory evolution across global jurisdictions. In essence, G2E is where the next big thing in gaming starts.

Learning & Networking

Beyond the exhibit floor, G2E’s 100+ educational sessions deliver deep dives into hot topics like iGaming regulations, emerging sports betting markets, cybersecurity in gaming, and responsible gaming initiatives. These sessions are led by industry thought leaders, providing attendees with actionable insights and strategies to stay ahead in a competitive market.

The networking opportunities are equally valuable. Whether at scheduled receptions, panel discussions, or the high-energy G2E Dealer Championship, participants build relationships that often lead to joint ventures, technology pilots, and business deals long after the show ends.

Business ROI

For exhibitors, G2E delivers tangible results. It’s a marketplace where decision-makers come ready to buy, with nearly half of attendees in senior roles and actively seeking solutions. Exhibitors routinely report high lead volume and strong conversion rates—not just from initial sales but from long-term partnerships forged at the event.

Studies show that trade shows drive about one-third of new business for many companies, and with 92% of attendees attending specifically to discover new products and services, the opportunity for ROI at G2E is unparalleled. For buyers, the ability to compare solutions, see technology in action, and negotiate deals on-site adds immense value.

Simply put, G2E is the epicenter of gaming commerce, knowledge, and collaboration—making it an indispensable event for anyone serious about shaping the industry’s future.

Standing Out at G2E: Strategy & AV Technology

In an environment buzzing with hundreds of competing booths, success hinges on three pillars: technology, staffing, and support.

Fully Optimized AV Setup

Partnering with the right AV production company—like Total Show Technology—can cut through the sensory clutter. Think big LED walls with high-impact content, immersive sound, interactive touchscreens, AR/VR demos, synchronized lighting, and sleek digital signage.

These visual and audio elements not only attract traffic but also reinforce key messaging in split seconds—critical when attendees are moving fast across the showroom floor.

Strategic Staffing

Well-trained, personable booth staff make a huge difference: 85% of exhibitors report that the quality of their staff significantly affects success, and 59% consider personable staffers the best asset at trade shows.

Choose team members who understand both your brand and the technology in use. They should confidently operate AV systems, deliver live demos, answer questions succinctly, and qualify leads on the spot.

Seamless Technical Support

Nothing undermines credibility faster than a malfunctioning screen or glitchy audio. Proactive support—on‑site technicians, monitoring dashboards, redundancy systems—ensures every presentation and demo runs flawlessly.

This commitment to uptime not only enhances messaging but keeps the booth running efficiently and safely through long expo hours.

Bringing It All Together: AV + Staff + Support

A successful presence at G2E doesn’t happen by chance—it’s the result of seamless integration of three critical elements: advanced AV technology, knowledgeable booth staff, and dependable technical support. When these components work together, exhibitors can turn a standard booth into an unforgettable brand experience.

Powerful AV Installations
High-quality audio-visual elements are no longer optional—they’re essential. Dynamic LED video walls, interactive touchscreens, immersive lighting, and crisp sound systems draw attendees in from across the expo floor. These technologies not only capture attention but also reinforce your messaging through visual storytelling, live demos, and brand experiences that linger in the attendee’s memory.

Skilled Booth Staff
Even the most stunning booth design falls flat without the right people to bring it to life. Well-trained booth staff bridge the gap between technology and engagement by demonstrating products, answering questions, and building rapport. They understand how to use AV elements strategically, guiding visitors through an experience that’s both informative and memorable.

Skilled staff also qualify leads effectively, ensuring that every interaction contributes to your overall ROI.

Reliable Technical Support
Behind the scenes, technical reliability is crucial. With so much riding on your booth’s performance, any downtime or glitch can be costly—in both dollars and reputation. Having an experienced AV team on-site to monitor systems, troubleshoot in real time, and maintain flawless operation means you can focus on what matters most: connecting with your audience.

This proactive support ensures your booth runs smoothly from the moment doors open to the final breakdown.

When these three components—technology, people, and support—align, the results speak for themselves. Exhibitors can:

• Cut through the show-floor noise, attracting qualified prospects even in a crowded environment.
• Deliver clear, impactful messaging that resonates with attendees during brief but meaningful interactions.
• Maximize ROI, not only by capturing leads at the show but also by extending visibility through recorded content, livestreams, and post-event marketing.
• Strengthen brand presence, creating a consistent, polished impression that elevates your company at G2E and every other event you attend.

In short, a booth powered by cutting-edge AV, supported by expert staff, and backed by reliable technical support doesn’t just compete at G2E—it dominates.

Why Total Show Technology

As an AV production partner, Total Show Technology is uniquely positioned to help exhibitors excel at G2E:

• We offer tailored AV design and deployment—from LED video walls and lighting rigging to interactive touchscreens, live video, and sound systems.
• Our experienced production crew understands the Las Vegas expo environment inside and out, with strong relationships across venues in the region.
• We provide dedicated staffing and technical support, ensuring your booth runs smoothly from setup through teardown.
• With deep experience in gaming and hospitality, we know what resonates in the industry—and how to craft an immersive, strategic exhibit presence.

By choosing Total Show Technology, you’re not just getting equipment—you’re getting a partner who helps you stand out, captivate your audience, deliver your message, and optimize your ROI at G2E.

Each year, TST provides audio visual event production support for exhibit builder clients like Derse for big industry players like Aruze Gaming and Eclipse Gaming at the show. G2E is known for showcasing innovation while highlighting transformation in the gaming industry. TST provides technology that helps our clients stand out at this high-profile show, gain exposure, and connect with their audience.

G2E remains the gaming industry’s most important annual event—bringing innovation, education, and opportunity together under one roof. With the right AV technology, staffing strategy, and technical support, your exhibit can rise above the rest. And with Total Show Technology, you’ll have the proven expertise to make that happen.

Let’s Build an Experience

In the meetings and events industry, what you know and who you know are everything. We know Las Vegas and the Pacific Southwest. We know all the venues inside and out. We have the loyal network that opens the right doors when it matters most. In an industry where almost anything can go wrong, we make sure everything goes right.

If you’d like help shaping a standout G2E experience—whether booth system design, video content creation, logistics planning, or live event staffing—reach out. We’d love to make your next G2E your most impactful one yet.