CES Trade Show: AV Production Is Key to Exhibitor Success

CES Trade Show: The Global Stage for Innovation

Each January, the CES trade show transforms Las Vegas into the world’s largest stage for innovation. For one extraordinary week, the Las Vegas Convention Center becomes home to more than 2,500 exhibitors unveiling the latest breakthroughs in AI, robotics, mobility, sustainability, smart cities, and digital health.

With 115,000+ attendees, thousands of media outlets, and a global audience watching closely, CES sets the tone for technology trends that will shape industries for years to come.

For exhibitors, the stakes couldn’t be higher. CES is where products are launched, partnerships are forged, and reputations are made. Simply having your name on the exhibitor list is a milestone, but it doesn’t guarantee attention. In a hall overflowing with dazzling booths, roaring demos, and nonstop presentations, even the most impressive products can blend into the background.

That’s why success at CES requires more than presence—it requires experience. To cut through the noise, your booth has to be a destination, a place where attendees don’t just glance and move on but stop, engage, and remember your brand long after the show ends.

Why AV Production Matters at CES

Exhibitors at CES are competing with some of the world’s most recognizable brands—companies with massive budgets and established reputations. For emerging brands and even industry leaders, the challenge is the same: how do you capture attention in an environment overflowing with innovation? Without a technology-forward booth, even groundbreaking products risk being overlooked. That’s why smart AV production isn’t just helpful—it’s essential.

LED Walls and Video Displays
Large-format LED walls and high-resolution video displays transform booths into visual magnets. They can showcase products in motion, play looping highlight reels, or set cinematic backdrops for live presentations. At CES, where attendees are constantly scanning for what’s next, these dynamic visuals stop traffic and immediately signal innovation.

Immersive Lighting
Lighting isn’t just functional—it’s experiential. Strategic lighting design can spotlight product details, shift color palettes to create atmosphere, and deliver dramatic reveals that spark excitement. For instance, syncing lights to a new product launch can build anticipation and give attendees the feeling they’re part of a live show.

Interactive Touchscreens and AR/VR
Hands-on engagement keeps visitors in your booth longer and deepens their connection to your brand. Touchscreens allow attendees to compare specs, customize configurations, or interact with features. AR and VR take it even further, enabling people to test-drive innovations virtually, explore environments, or experience technology in ways that static displays can’t match.

Live Streaming and Content Capture
CES is more than an in-person event—it’s a global broadcast. By live streaming product launches, panels, or Q&A sessions, exhibitors expand their reach far beyond the show floor. Content capture also provides valuable assets for social media, websites, and post-show follow-up campaigns—extending ROI long after the event ends.

Together, these tools don’t just attract attention—they transform booths into destinations. Instead of passively walking by, attendees are drawn in, engaged, and immersed in experiences that resonate long after CES is over.

The TST Advantage at CES Trade Show

This is where Total Show Technology (TST) makes the difference. Based in Las Vegas, TST has decades of hands-on experience supporting exhibitors at the CES trade show—the world’s most high-profile stage for innovation. We don’t just deliver AV equipment. We become a true partner, helping exhibitors design, build, and execute booth experiences that capture attention and keep audiences engaged.

Local Expertise
The Las Vegas Convention Center is massive and complex, with strict timelines, regulations, and union requirements. Our team knows the ins and outs of the venue and has built strong relationships with on-site staff. That means smoother setups, fewer surprises, and faster problem-solving—critical advantages in a high-pressure environment like CES.

All-In-One Services
From audio and video to LED walls, lighting, staging, computers, and trade show Wi-Fi, TST provides everything under one roof. This integrated approach ensures all technical elements work seamlessly together, eliminating the headaches of coordinating multiple vendors and reducing the risk of miscommunication.

AVIXA-certified Technicians
Our team includes AVIXA-certified technicians who bring industry-recognized expertise to every event. Certification through AVIXA—the global authority in AV standards and training—means our technicians are skilled in the latest technologies, best practices, and safety protocols.

For clients, that translates into confidence: audio, video, lighting, and interactive systems are designed, installed, and managed by professionals who meet the highest standards in the industry. Whether it’s optimizing sound in a noisy trade show hall, calibrating LED walls for stunning visuals, or troubleshooting in real time, our AVIXA-certified team ensures your event runs smoothly and delivers maximum impact.

Nationwide Reach
While Las Vegas is our home turf, many of our clients exhibit across the country. We travel with them to ensure consistent production quality and support at every show. Whether it’s CES or another major event in a different city, clients know they’ll get the same trusted team, equipment, and process every time.

Onsite Support
Trade shows are dynamic, fast-paced environments. Technology needs to adapt in real time, whether it’s adjusting lighting for a product reveal or fine-tuning audio for a live demo. Our technicians are on the ground during the show to monitor systems, troubleshoot instantly, and make sure your booth runs smoothly from doors open to final breakdown.

With Total Show Technology, exhibitors don’t just appear on the CES trade show floor—they make their mark. We help transform booths into destinations that attract media, spark conversations, and leave attendees with lasting impressions. At CES, where the competition is fierce and the spotlight is global, that kind of advantage makes all the difference.

Make CES Count

Exhibiting at CES is a major investment. With TST as your AV partner, you gain more than equipment—you gain a team dedicated to creating an unforgettable experience that helps your brand stand out, engage audiences, and build lasting connections.

Let’s build an experience at CES.