Projection Technology Do’s and Don’ts. Building the Best Keynote and General Session at Your Next Conference.
New high-tech video walls are becoming more popular, but over 80% of today’s conference keynotes and general sessions run on projection technology. Why? For one simple reason:
Projectors get you the largest display for the least cost. Projectors are used to make large images using a single source to create the entire image. They are still the king in our markets. When using a projection system at your next event or conference, follow the below Do’s and Don’ts, suggested by Total Show Technology about using projection effectively.
A. Talk with your Audio Visual (AV) provider: 1) Where are you putting the projector? 2) How big and where the does the screen need to be? 3) What is the ambient light level like? As a general guide, if you need 20 and 30’ wide images and won’t be using a high-tech LED video wall, you’ll likely be looking to projection. Overall, the ambient light level should be as low as possible for better visibility of your projected images. If you don’t know the right brightness and ambient light level, discuss last year’s results with your AV rental or production company. Notes about your results and expectations from previous events will help your AV provider gauge expectations on brightness. Tip: If you are in a well-lit room with many windows, you may need to purchase oversize projection for better visibility.
B. Consider the Brand: Total Show Technology uses: DPI, Barco, Optima, and EIki projectors. We often recommend our DPI Titan Quad projectors. They have a few things going for them that make events very successful. 1) they’re bright. 20,000 lumens. 2) they have a nice selection of lenses. They can allow you to make a 20’ wide image from 14’ away! 3) They have 4 lamps inside. So, if a lamp fails, you likely won’t even notice it. C. Use Well-maintained Equipment: Check to ensure that your AV company is maintaining their gear. Projectors have many elements that simply wear out. Lamps get tired and worn down, affecting brightness. Filters need changing to keep projectors running cool and the images looking good. And, many teams only test the functionality of the projector itself. At Total Show Technology we test each input to make sure all the pieces and parts are working together. All of this combined with using quality projectors and proper maintenance means better results for your event or show production.
D. Apply Best Practices: Best Practice #1: using 2 smaller projectors, instead of one larger projector. There’s a bit of a tipping point past 12,000 lumens in brightness (kind of like their size). The projectors use different technologies above that and price goes up fast. So, you could sometimes use (2) 10,000 projectors for less money than a single 20,000 projectors. The good news, you also have a redundant backup in case a projector goes down in this arrangement. Best Practice #2: If you are using a provider with whom you have not contracted before, it is best to oversize the projection. Not all providers keep their projectors in top spec. Best Practice #3: We also suggest selecting a DLP unit, as they often look better than similar projector units.
A. Choose the wrong gear: People tend to choose too large a screen or too small a projector, or both! If you choose a screen that is too small, attendees won’t be able to read text or small items, and have general problems viewing the screen. If your projector is too dim on a screen that is too large, viewers will have a hard time seeing much of anything on the screen. Be sure you are choosing the correct projector and correct screen size.
B. Skimp on the labor: The AV technician is the “make or break” point for projectors. Just 2 weeks ago, I attended an event using multiple sizes and types of screens. All the projection was adequately sized and placed. However, the AV technician and master projectionist made no attempt to color match the projectors. So, red colors on one screen (which there were a lot of!) popped and looked impactful, but reds on the other screen were muted and barely red or visible on the other screen, creating an unbalanced effect between the screens and general visible content. At Total Show Technology, our AV technicians have proper training, education and experience in audio visual technology and total show production.
In short, make the most of your do’s and don’ts. Each step in the right direction provides a benefit. Contact Total Show Technology today for a quote on projection or audio and visual production at firstname.lastname@example.org or call us at (702) 897-8508.