Dell Match Play

Dell Match Play

TST recently provided general session audiovisual production support for a global technology leader at Dell Match Play in Austin, Texas.

Dell Match Play is a professional golf tournament, and it is the only one of four annual World Golf Championships contested using match play format. Supporting this general session gave TST the opportunity to work at the beautiful Austin Country Club and to produce an intimate session for a highly discerning audience from around the world.

Dell Match Play Strategic Production Support

Founded in 1899, the Austin Country Club is a remote venue located 25 minutes northwest of Austin. The course includes the 18-hole Pete Dye design golf course.

Based in Las Vegas, TST traveled with our client to support the Dell Match Play general session and regularly travels with our client to support other events in Austin and nationwide. By choosing an audiovisual production partner that travels with them, our client saves time and money and helps to ensure no details slip through the cracks. The savings comes from not having to start from scratch with every show. We ship small, costly items while also regularly sourcing equipment and staffing support from proven partners nationwide. And because we know the ins and outs of our client’s shows, we are able to make sure they always have the expertise, staffing, and technology they need.

Our client, in turn, gains strategic support instead of a commodity solution – they know we understand what’s important to them and how their shows should flow. They know we will weigh priorities based on needs; provide comprehensive video, audio, lighting, and staging services; and choose the right technology for the space and the audience. They also appreciate the fact that we maximize their budget through intelligent AV design.

Error-Free, Seamless AV Solutions at Dell Match Play

On the surface, the Dell Match Play show is simple. The general session requires only two monitors and four speakers. TST brings a 6-person crew, which includes a stage manager, technical director, video engineer, audio engineer, graphics designer, and A2 technician. What complicates this show dramatically is the level of precision required. It’s our job to present the client’s brand in a creative, thoughtful way to create an event that is engaging and relaxing, enabling the client to communicate effectively with attendees. It’s also our job to do whatever it takes to preemptively address potential issues so every element of the general session goes off without a hitch.

From a risk management perspective, the equipment selection is extremely specific, and the chosen gear must meet exacting show requirements. The general session space has to be exceptionally tidy and well-coordinated, and all audiovisual equipment has to blend in with the environment. For example, no extension cords can be visible – cable needs to be run and taped in a manner that makes it look seamless with the surroundings. We review every detail several times over to ensure we address every possible need.

Expect TST to Deliver Every Time

In addition to providing tech support for this high-profile Dell Match Play event, TST also provides audiovisual and event production support for our client at multiple executive-level experiential events around the country. As a trusted partner, we handle audiovisual services for their annual C-level summit in Austin and travel with them to handle audiovisual support for executive symposiums nationwide.

The common theme for all of this client’s events – the stakes are high, and everything has to go like clockwork. Each show has many variables, and the client expects us to find smart audiovisual production solutions, stay on schedule, and manage rapidly evolving requirements. We deliver.

About Total Show Technology

TST is the total show production solution for anyone who hosts, plans, manages, or produces live, virtual, or hybrid conferences, meetings, trade shows, and nightclub live events. We own the Pacific Southwest market and travel with our clients all across the country. Our clients have relied on us to deliver audio, video, lighting, rentals, and show production since 1996.

Whether you’re looking for audio visual support or advanced event technologies, we help your shows go off without a hitch and always make you look good. In an industry where almost anything can go wrong, we make sure everything goes right. Let’s have a conversation! Call us at 702-897-8508 or visit

Melissa Skipworth